About Me
I design
with purpose.
20+ years. 3 countries. 50+ campaigns. One obsession — making design that actually works.
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20+ years. 3 countries. 50+ campaigns. One obsession — making design that actually works.
Magnetto was born from a simple belief: great design changes everything. Founded in 2004 by Nestor Araujo in Caracas, the studio grew from a one-person freelance practice into a full-service creative operation across Europe and Latin America.
With 20+ years of experience, I specialize in visual identity systems, paid social creatives, and AI-accelerated content production. I've delivered 50+ integrated campaigns across Germany, Mexico, and Venezuela — currently at Verisure in Hamburg, where AI tooling has cut asset production time by ~30%.
The mission is simple: make work that matters. Design that's not just beautiful, but strategic. Campaigns that don't just look good — they perform.
Open to Senior Designer, Creative Lead, and Marketing Design roles in Germany and the EU.
Design is not just about making things beautiful — it's about making things work beautifully.
Founder & Senior Visual Marketing Designer · Magnetto Studio
Two decades crafting campaigns that move people — from Caracas to Mexico City to Hamburg.
Verisure · Hamburg, Germany
Lead visual identity and paid social creative production for DACH region. Reduced asset production time by ~30% through AI-accelerated workflows using Midjourney and Adobe Firefly.
Omnicom Group · Mexico City, Mexico
Directed multi-channel campaign design across FMCG, finance, and tech clients. Oversaw a 6-person design team and delivered 20+ brand identity projects.
BBDO Venezuela · Caracas, Venezuela
Art directed regional advertising campaigns for Nestlé, Heineken, and P&G across TV, print, and digital.
Magnetto Studio · Freelance
Founded the studio. Built a portfolio spanning 30+ clients in Venezuela in the first five years.
From global leaders to bold startups — brands that dare to lead.
Verisure
Security · Technology
Nestlé
FMCG · Food & Beverage
Heineken
FMCG · Beverages
BBVA
Finance · Banking
Adidas
Sport · Lifestyle
Best Integrated Campaign — DACH Region
German Design Award
Shortlist
2024
AI-Enhanced Creative Production
Cannes Lions — Innovation Track
Honorable Mention
2023
Visual Identity of the Year
LatAm Design Awards · Mexico City
Gold
2019
Art Direction Excellence
BBDO Regional Awards
Silver
2015
Best Brand Campaign — Consumer Goods
Effie Awards Venezuela
Bronze
2013
Open to Senior Designer, Creative Lead, and Marketing Design roles in Germany/EU. Available for freelance projects.
Or email: hi@nestoraraujo.com